Category: Marketing

How will Pay Per Click Advertising be beneficial for SME’S and Startups.

The world of startups and SME’s ain’t always smooth seas. Though SMEs are widely recognized as the prime movers of economic development they often face tons of obstacles, Marketing will always remain a herculean task. PPC stands as an all in all solution. What is PPC? PPC is an abbreviation for pay-per-click, it is a…

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UNDERSTAND YOUR BOUNCE RATE

The Definition:                Bounce Rate is a common and most used term in Website analytics. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.                I have heard many people ask “I have a high bounce rate in my website, will it affect…

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Basics of Search Engine Optimization

Introduction to SEO:   Search Engine Optimization is nothing just powering your website to pull the right traffic. Keyword research plays an important role in SEO. It is also one of the powerful tools in the digital marketing platform.   Any website owner will like to get users who is really interested in buying their…

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