UNDERSTAND YOUR BOUNCE RATE

The Definition:

               Bounce Rate is a common and most used term in Website analytics. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

               I have heard many people ask “I have a high bounce rate in my website, will it affect my ranking. The result is Google does not include this in ranking factor, this is also mentions in Search Engine Journal.

Google Analytics refers to bounce rate as “In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session

How is it measured?

               Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Insights:

The first thing which is waiting to scare you when you open Google Analytics is definitely the Bounce Rate.  Also it is varying parameter every day. Based on SEMrush, bounce rate is the 4th most important ranking factor on SERPs whereas according Google Search Engine Journal, Google does not use bounce rate in its algorithm metrics.

Understand a User:        

               Bounce rate mainly depends on what is there in your website. The design, content, images, details and everything.

On the whole you have to understand the search intent of a user. Search intent is something what a user wants and he puts it up in the search bar. Google ranks your website based on the content in your website, whenever a user searches with a keyword Google pulls out the pages relevant to those keywords.

The best way to reduce bounce rate is to first understand the need of a user who visits your website and design a website which will be clutter free and easy to navigate.

In order to understand bounce rate more clearly, it can reflect if your marketing strategy is effective and if your visitors are engaging with your content.

Why is your Bounce Rate rapidly increasing?

  1. The page is not relevant for the users preference
  2. Page load time is high
  3. Page quality is low
  4. Information is not clear
  5. Page contains too much AD cluttered with AD
  6. If the information is also clear the bounce rate will become high, as the user will read the answer and go out.
  7. There is nothing to engage on page

Understand your Bounce Rate:

Your bounce rate and whether that’s a good or a bad thing, really depends on the purpose of the page. If the purpose of the page is purely to inform, then a high bounce rate isn’t a bad thing. If your page requires people to spend more time and requires people to engage then a higher bounce rate is definitely a risk.

Takeaways:

  1. Bounce rate might be a risky factor (Based on your business), But understand that having a relevant information in your website will never return you a higher bounce rate, instead people will spend time to read what’s put up there in the page.
  2. Avoid cluttering of AD’s or Information’s in your website, so that a user will be able to find a transparent document in your website where he can get what he wants.
  3. Understand your end user and create a website according to the end user.
  4. Keep your design simple and neat so that it is easy to navigate.
  5. Reduce page load time
  6. Try to include more images instead of a piled up content
  7. Use HD Images, clear subheadings and highlighted important points
  8. Try keeping the document transparent without any complexions

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